Thoughts On: Branding

I found this surfing online while researching a 4Sight slot for 4Networking in Falkirk, I was doing my slot on branding and seeing this really blew me away at how easy it was for me to identify ALL the letters. Now remember most aren't even the company logos just part of their brand name. It was inspiring and really got me thinking about how much time i spend establishing my business as a brand. I do really want that, for my company name to go in with these as a easy to recognise brand.

How many can you identify?

Do you think branding is important for your business? Is there a company in your industry that has a really identifiable brand? If no to any of these why do you think that is? Don't you think then that your business could jump on this fact and take advantage of it? Ah so many questions. But it's definitely food for thought, even if you don't want to be a global brand you should aim to be a local brand. I want that for my business and if that is the goal i can achieve then i'll be happy, now if we can have a brand as big as one of the guys above i'll be over the moon, but baby steps to start with.

I've added another picture below that i found online that i think is a nice wee tool for getting branding your head round branding your business, the one thing i'll add for leaving a strong impression which i think is very important to small businesses is YOU, make yourself  memorable, people will remember you and what you do if they remember the smile you had when you greeted them, the tie you wore, the strap line you used to do your 60 second pitch at the meeting. As a small business you are your best marketing tool as it's you that people are going to be dealing with, so make the impression count.

Answers for the A-Z are:

A - Adobe, B - Barbie, C - Coke Cola, D - Disney, E - Ebay, F - Fila, G - Google, H - H&M, I - IBM, J - Johnson and Johnson's, K - Kellogg's, L - Lego, M - MTv, N - Nintendo, O - Oakley, P - Puma, Q - Quicktime, R - RAC, S - Sega, T - Texaco, U - Unilever, V - Virgin, W - Walkman, X - Xbox, Y - Yahoo, Z - Zurich